Higher Logic Marketing Automation Professional

What do you like best?

For our small marketing team, we were looking for a solution that would take us beyond the upload a list and send it out capabilities that our previous email provider offered. We were spinning our wheels creating and uploading lists rather than taking advantage of a solution that was fully integrated with our AMS. This product solved that problem with auto-updating, integrating list building capabilities - as well as plethora of other data points about our users that could allow us to target our messages in a more effective manner.

What do you dislike?

There are some limitations as to what data our AMS can pass into the Marketing Automation Professional for personalization fields, but those can be uploaded into the system as needed.

What problems are you solving with the product? What benefits have you realized?

We solved the problem of not using the most up-to-minute data for our email marketing. We have now benefitted from further integration with the Higher Logic community platform to give us even more insight on our users and how they are behaving across all of our platforms.