Technology will always be evolving, but engagement is timeless. Engaged customers generate more revenue and often become your advocates. At Right On Interactive, we’ve seen profitable growth sustained when marketers view engagement as a journey, not just a campaign. So we’ve designed our software to automate the concept of Customer Lifecycle Marketing, providing visibility into who is the best-fit and the most engaged for an organization at each stage of the customer journey — from prospect to raving fan. Our cloud-based solution maps the customer’s entire brand experience, from messaging through product usage. Marketers and sales teams can know exactly where a prospect or customer is in their relationship with a brand, and how best to approach them to maximize lifetime value. At Right On Interactive, we believe in attracting and acquiring the best-fit customers for life.
Right On Interactive
Right On Interactive marketing automation aggregates data, automates campaigns, scores profile and engagement, and graphically shows customer lifecycle.
9.0/10
(Expert Score)
★★★★★
Product is rated as #85 in category Marketing Automation Software
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Right On Interactive
Customer Reviews
Right On Interactive Reviews
Mark S.
Advanced user of Right On Interactive★★★★★
What do you like best?
Platform is very intuitive with only brief instructions. New drag and drop email template is a breeze to use.
What do you dislike?
My rep doesn't laugh at my jokes. Seriously, I have no complaints and have seen no shortcomings in my 6 plus years of using this product and working with the ROI team.
Recommendations to others considering the product:
You will not get better service from any of the national players. ROI is a mid-size firm that focuses on client success. Their LifeCycle marketing approach is more robust than the competitors from my observation point.
What problems are you solving with the product? What benefits have you realized?
I am able to create complex email marketing campaigns that need very little attention on a regular basis. Only tweak to improve results.
