The key to success for today’s marketers is understanding exactly where and how to invest their next ad dollar. Singular powers marketers to do just that by providing a complete view of marketing ROI with next-gen attribution, full-funnel marketing data, and best-in-class fraud prevention.
With Singular you are able to
– Measure and report on all the channels you work with:
Measure cross-platform performance across apps, web, SMS, referrals, email, and TV with Singular’s open integration framework.
– Analyze ROI by combining attribution with leading cost aggregation:
Powerful data connectors meet attribution to unlock marketing performance for every campaign, publisher, creative, and keyword.
– Track and analyze across the entire user lifecycle:
Capture your entire user journey to report on acquisition and re-engagement across platforms with deep links, web-to-app, and cross-device attribution.
– Block more fraud with best-in-class fraud prevention:
Keep your ad budgets focused on real users and avoid misreporting with more detection methods and pre-attribution fraud rejection.
– Monitor a single managed pipeline for analysis-ready marketing data:
Load attribution, ad spend, creatives, bids, and ad monetization data directly to Redshift, Snowflake, BigQuery, and more.
Singular works with some of the biggest mobile app publishers in the world, including Lyft, Twitter, Rovio, King and LinkedIn.
Kelly S.
Advanced user of Singular
★★★★★
Amazing tool and customer support!
What do you like best?
About the tool: the creative report its a really flex, it can help us with a work that has been done manually for years, also the fast integration with the channels using the ETLs help us to improve the time between the integration and start testing.
About the team: they always try to help when we need, always very supportive and collaborative. They really care about the client and try to create different ways to solve problems and improve the product. I believe that there always room for improvement on the tool but I believe that they're are right on track to achieve success!
What do you dislike?
Since it's a new tool, I believe that there are some things on the platform that are missing, for example:
1 - dashboards: they need to provide more information using the table data and different charts types.
2 - ads revenue: it would be ideal for us to send this information separate from the IAP revenue for the partners due to optimizations limitations, since there's not an option to do that right now we are having some problems to test all the integrations that we need in order to migrate all the apps to the platform (but as said before, the CSM team is already working on it with the product team, so that's really great!).
3 - real time data on the dashboard: it doesn't have real time data on the dashboard that makes a little bit more complex to test integration for new channels.
Recommendations to others considering the product:
Its a great platform for concentrate all the information between platforms, they offer a great client support and they are up to date with some updates that are coming from the market (for example: iOS 14).
What problems are you solving with the product? What benefits have you realized?
Data integration between platforms, faster connection with channels using ETLS, faster report of Ads and IAP Revenue to the channels.
Review source: G2.com
