Allocadia

Help marketing departments plan, budget and measure their marketing investments

Languages supported: English

Platforms: Mac, Win, Linux

Price: $$$$$

Business Size: 0

8.2/10 (Expert Score) ★★★★★
Product is rated as #104 in category Marketing Analytics Software
Ease of use
8.1
Support
8.0
Ease of Setup
7.6

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Allocadia gives marketers the confidence to know where to invest their next dollar. Its award-winning budget management and strategic planning platform enables marketers to plan strategically, invest with purpose, and measure the performance of their spend, to ultimately maximize marketing’s impact on the business. This gives marketers the ability to achieve operational excellence, drive greater performance, effectively measure ROI, and improve alignment with corporate goals.

Allocadia is designed for everyone in marketing:

— Marketing leadership teams can plan and capture corporate objectives, lead targets, sales goals, and return on investment targets.

–Marketing operations pros can create and manage multiple regional, product-centric, and multi-currency global budgets without cumbersome, disconnected spreadsheets
CMO’s, marketing leaders, and executives visualize, analyze, and optimize spend to help make smarter investment decisions.

–Everyone in marketing and C-Suite stakeholders gets the complete view of marketing performance and the overall business impact by connecting plans and budgets to leading finance, CRM, social media, and marketing automation systems.

With extensive integration experience across a wide range of marketing technologies, CRM, Finance and other systems, Allocadia enables the connections you need.

Companies like GE Healthcare, Unilever, Informatica, and Charles Schwab manage more than $25 billion marketing dollars within Allocadia, which enables them to save up to 40% of the time they spend on budgeting and planning as well as double their pipeline-to-spend ratio and ROI.

Allocadia
Allocadia

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Customer Reviews

Allocadia Reviews

Tammy R.

Advanced user of Allocadia
★★★★★
Makes budgeting a breeze with clear layouts and reporting, would highly recommend Allocadia.

What do you like best?

My company just switched to Allocadia and it is a great tool so far. Allocadia makes it easy to search and find your line items. Layout is clear and running a report is simple. I love that there are required fields that help you complete each MIO accurately and with minimal changes, if any. It's very user friendly and visually self-guiding. Most importantly is the visibility this gives to the whole team and company. You can see real-time numbers and share your budget quickly.

What do you dislike?

Would like to see the ability to filter and sort on the main Activities screen. For example, sometimes I only want to see my unMIO'd line items and filter out the approved ones. Also, it would be nice to have the ability to tag just your programs since we share an Activity plan with a larger group of brands. This way you an filter just the programs and line items you created and not have to weed through other team member's.

Recommendations to others considering the product:

If you are trying to simplify budgeting for your enterprise, give Allocadia a trial.

What problems are you solving with the product? What benefits have you realized?

Allocadia gives me a 360 view of the team's budget and allows me to quickly see what funds have been spent and what spend is remaining. Prior to this there was a lot of individual spreadsheets that had to be manually updated monthly. Allocadia has eliminated the need for all these different manual budget trackers. I also want to point out again that the visibility to senior members is key to walking them through what has been spent and what is remaining.

Review source: G2.com

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