Oracle Data Cloud helps advertisers connect with the right customer, personalize every interaction, and measure the effectiveness of each engagement. Oracle Data Cloud creates true cross-channel consumer understanding, so you know more about who your customers are, what they do, where they go, and what they buy.
Customer Reviews
Aaron H.
Advanced user of Oracle Data CloudEase and simplicity of UI. Easy to find audiences and options for potential insights you can garner from those audiences. Very straightforward in terms of ability to locate the data you have ingested, view and create audiences with the and other data, and pull audience insights.
The audience insights are strong, but the media insights are not as strong as one would like. It can build strong audience profiles for insights and media strategy, but frequency management and measuring diminishing returns based on engagement is limited.
Collecting 1P data signals and then using ODC to index against those 1P data signals and identify audience attributes that best align with our client 1P data
