conDati

What do you like best?

I especially like the team approach to their services. They provide dashboards that give us a better idea of what our marketing is doing, but additionally, their team walks us through the, not always obvious, connections and influences that one channel has on another. They do this every day across a wide variety of industries and share their insights. I am not a data scientist and just need to know what works and what doesn't. They are saving us a lot of time and resources.

What do you dislike?

The setup was difficult. We had a lot of data pulling in from a lot of sources. Getting it connected and tracking into the conDati dashboards took a while. It was worth the trouble because it is forcing us to really look at our data sources in greater detail.

What problems are you solving with the product? What benefits have you realized?

We are doing a lot of marketing and don't have the resources to manually analyze the detailed results regularly. Not only has conDati helped us pull together the data in a visual and timely way, but through that, we are gaining insights that allow us to make changes in our marketing decisions to make better use of our dollars and capitalize on opportunities that were not obvious before.