MSIGHTS has been supporting marketing teams for 17+ years in helping to make their data great for reporting and analysis. Our Platform, a 2019 MarTech Breakthrough Awards winner for “Best Overall Marketing Campaign Management Solution”, helps across these critical areas:
* Automate the collection, integration, and transformation of all your marketing results sources — digital, social, search, offline, lead gen, direct mail, media plans, and sales (plus more) — into reporting-ready datasets.
* Streamline marketing analysis with harmonized datasets specifically designed for results analysis, optimization, attribution, MMM, as well as datasets that feed back into your data lake. Go beyond fields from just your taxonomy with MSIGHTS’ robust data schema.
* Build detailed reporting views and executive dashboards using MSIGHTS’ free cloud reporting platform or connect from your own visualization tool like Tableau, Excel, Domo, or Looker (to name a few).
