Datorama

Illuminating Marketing Performance

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8.6/10 (Expert Score) ★★★★★
Product is rated as #84 in category Marketing Analytics Software
Ease of use
8.0
Support
8.7
Ease of Setup
7.9

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Datorama’s marketing intelligence platform transforms the way marketers optimize their marketing performance, business impact, and customer loyalty. With Datorama, customers can:

– Automatically connect all their disparate marketing tools and reports in one centralized place
– Access and act on the right cross-channel KPIs, dashboards, reports and AI-powered insights
– Optimize and report on every investment, performance, and outcome across the customer journey

Datorama powers marketing intelligence for thousands of brands, agencies and publishers globally including IBM, Nike, Ticketmaster, Viacom and Neo@Ogilvy, helping them make smarter marketing decisions everyday.

Datorama has a global presence with 16 offices worldwide and was recently named a Gartner Cool Vendor and ranks #35 on the Deloitte Fast 500 list. Learn more about how we can help you: datorama.com

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Customer Reviews

Datorama Reviews

User in Marketing and Advertising

Advanced user of Datorama
★★★★★
Very flexible and intuitive data analysis program

What do you like best?

The design and build interfaces are very intuitive and flexible for beginner to expert uses.

What do you dislike?

Some of the views can be difficult to render for printing purposes - although noting this is meant to be used in a digital manner, some clients want the ability to pull reports for other formats.

What problems are you solving with the product? What benefits have you realized?

We are sharing client analytics data with teams outside of our organization. We have seen the benefit as we're able to construct custom views and populate with different data sources to create a full picture.

Review source: G2.com

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