Engage and interact the best way: directly!
What do you like best?
The immediate abilityto connect in real-time with potential and prospective customers on-premise is a very powerful capability, and crafting a targeted specialized engagement message allows for some quick test-&-learn results without having to engage third-parties as to consumer preferences, behavior, and activities.
What do you dislike?
Questions remain around if and when scaled, how to customize and curate individual workflows for unique independent engagement for specified and targeted customers versus a global and broad dissemination of messaging.
Recommendations to others considering the product:
Have it as a part of your marketing strategy which remains fluid and live, not static.
What problems are you solving with the product? What benefits have you realized?
Aspiring to be able to directly engage seamlessly at the point-of-sale with timely communications is a great capability to focus towards consumer experiences.