Takes the legwork out of finding influencers + content creators!
What do you like best?
The ability to find and use influencers for different types of projects—in our case, from partnership, whitelisting accounts for ads, or content creation. We've found some really great creators that we likely wouldn't have discovered without Insense. Some of these partnerships have also been long-lasting as influencers continue to create content for our brands.
What do you dislike?
Although most influencers are professionals, working content creators on any platform always poses a risk with quality.
Additionally, the platform itself can be difficult to use and the user experience sometimes feels confusing. Particular callouts here include difficulty in closing a project so that no other influencers can apply, the budget tab which for some reason aggregates all of the influencers that have requested to work with you, the way in which you access messages and are alerted of messages, and the lack of ability to change the purpose of a project if you and the influencer decide to add on another aspect such as whitelisting their account and need to link business profiles.
What problems are you solving with the product? What benefits have you realized?
As an agency, we work with companies that occasionally lack original, branded content. We use Insense as a way to create organic content to use in ads that is 1000x better than any sort of stock imagery. Because the content creators are all aggregated on this platform, it saves us time pulling together creators and also allows us to brainstorm other ways to use the content for our clients.
