Fantastic customer insights from behavioral patterns to conflicts on a page
What do you like best?
So far I'm obsessed with Contentsquare for not only gathering metrics from past A/B and Experience Targeting testing but with all my insights even before testing. I've shown stakeholders why a particular change will or will not be beneficial, where spots on a page are going cold, or even learning where visitors are confused by our page flow.
What do you dislike?
1. Being unable to compare one device against another device side by side is a bit of a headache.
2. Mapping is complicated for an average user, even with Admin access. It causes a lot of grief.
3. Not being able to go back very far date-wise since we are mapped only back to May 2020.
Recommendations to others considering the product:
1. Zoning analysis is my favorite sub tool for not only seeing a page at a macro level but also going down to very specific CTAs or hyperlinks. 2. Being able to check specific visitor traffic flows from an entire page or an individual component makes CS very versatile. 3. Heat mapping is a bit wonky right now but very, very useful regardless of the slight quarks in data fields
What problems are you solving with the product? What benefits have you realized?
Deep dive analysis in place of Adobe Analytics that is rather limiting and difficult to gather the full wants by our stakeholders.