Viant is a leading advertising software company enabling ad buyers to plan, create, execute and measure their digital advertising investments through a cloud-based platform.
Through its self-service software, Adelphic, marketers have access to over 12,000 audience attributes from the leading 50 data companies and our omnichannel integrations allow marketers to buy ads across Desktop, Mobile, Connected TV, Linear TV, Audio and DOOH channels through our technology. Adelphic is an AdExchanger Programmatic Power Player.
Founded in 1999 by the Vanderhook brothers who maintain control of the company today, Viant is an Inc. Magazine Best Workplaces Award winner.
Peter K.
Advanced user of Viant Advertising Cloud
★★★★★
Advertising campaign control
What do you like best?
The advertising campaigns can be controlled properly in the dashboard. The spending and sales list is splitted and can be controlled in the reporting tab. Perfect control of the advertising project costs.
What do you dislike?
Device data some single times is vague - own ip pc addresses should be apart form the controlling unit or totally cancelled. Reports can be downloaded, but there are supported just txt files.
What problems are you solving with the product? What benefits have you realized?
Our project advertising will be controlled in one system - we can control the costs of the single advertising campaign and settle up cross-advertising and marketing projects. Helpful tools like the keyword match tool provides automatically the right keywords to plan the advertising initiatives.
Review source: G2.com
