ONE by AOL is an open, versatile product suite designed to meet the unique needs of every advertiser. Advertisers have full control of their own data, with the ability to choose plug-in modules to meet specific needs. This unified approach to data and technology increases efficiency, reduces waste, improves performance and drives real results.
Customer Reviews
Chris G.
Advanced user of ONE by AOL: AdvertisersAbility to run campaigns at incredible scale. From a DSP perspective ad-serving perspective, running campaigns via AOL (OATH) always outperforms competition by sheer delivery. Great for brand awareness or access to target audience through AOL networks. Video inventory and capabilities I would rate in the top 3 platforms category when compared to competitors.
Sometimes the audience targeting capabilities across network may seem less sophisticated than others, but it has come a long way in recent years. Impression capping can be an issue.
Setup test campaigns at large enough scale and for a long enough duration in order to someday reach a stable CPA and at that point request moving to a CPA cost model with ONE.
Brand awareness, keeping brand top of mind, topic/product awareness, and audience reach are all benefits using ONE as a tool in our arsenal.
