Setka Editor helped us speed up our content production and create custom designs.
What do you like best?
Setka Editor has micro-templates (snippets) for our specific requests and building layout does not take much time for the designer.
The editors could change the design of the particular articles without any problems and very quickly. It helps us to enhance our editors' capacity.
What do you dislike?
Nothing special. We are delighted by cooperation with Setka.
What problems are you solving with the product? What benefits have you realized?
Our publication is about St Petersburg. We are passionate about this city and its residents, local lifestyle, identity, culture. In general, our magazine is committed to explaining why it is worth staying in this city. We launched it in 2012, and by now, we have more than 1 million readers.
In addition to the online publication, we do native advertising, marketing, and sociological studies, and organize events for readers.
We are trying to move away from the “text-photo-text” design format. Even on mobile screens where this format is justified, you can use more exciting accent elements: dividers, icons, tables.
Thanks to the capabilities of Setka Editor, we began to issue extensive editorial and branded content campaigns. There are also plans for some new formats. For example, some time ago, we launched “Albums” – when we tell a story using a gallery of large images and three-dimensional descriptions. This type of presentation helps to create a narrative that needs some discreteness. Each frame shows a separate story, and together they add up to a mosaic of a united one.
Our other goal is to allow users to write for our publication directly in the interface. We believe that Setka Editor can help us explain to people how to quickly and easily typeset. It was not possible when we had a basic WordPress editor. We hope that this idea works out, and we'll get more user-generated content.
