Roivenue helped us transform to be tryly Data-Driven
What do you like best?
+ The platform itself is quite good, once everything is implemented it is easy and intuitive to use
+ Regarding the predefined use-cases inside the platform, they accurately showcase the data needed.
+ The export-feature is amazing, no need for an ETL-service, nor a Data Warehouse.
+ Some people might say that the predefined graphs/charts in the platform might be limiting, however, with minimal skill needed you'll be able to export all the data you might want to explore into whichever system you use. It is really super-simple.
+ Top-notch customer service!
What do you dislike?
- I quite honestly can't think of any major drawbacks, if I had to say one (and it would really be nitpicking, I would say that the UI in the platform can be a bit slugghish at times. However, a quick refresh of the website and it usually works just fine again.
Recommendations to others considering the product:
Start with a basic control/scheme over your UTM-parameters in each channel - we had allready done a complete revamp of ours, and the implementation was done within a couple of days.
Try to utilize the export feature, even if you're not a data-wizard. I had no experience what so ever before I started with Roivenue, but due to the ease of exporting, I had a complete Marketing Report done within a week using Data Studio.
What problems are you solving with the product? What benefits have you realized?
Before using Roivenue, we had a hard time to fully analyze, and comprehend all the minute details in each market, and how they affected us as a whole unit. However, after implementing Roi, our marketing-department have completely transformed into the data-driven unit I wanted.
We are now proactively optimizing our performance marketing, rather than reacting after the fact.
