SMG helps brands get smarter about their customers, patients, and employees to drive changes that boost loyalty and improve business performance. SMG is more than a software solution. We combine platform technology and professional services to collect, analyze, and share feedback and behavioral data—so it’s easier for brands to deliver and activate insights across their enterprise.
No other XM vendor combines platform technology and professional services to achieve meaningful business outcomes like SMG. We provide analysis support, insight delivery, and strategic partnership—going far beyond the software as a service (SaaS) model offered by other vendors.
SMG’s unique software with a service (SwaS) model includes platform technology and professional services to help brands turn mountains of data into actionable insights that change business outcomes.
That collaborative approach—along with our ability to combine measurement technology, robust reporting, and unmatched research expertise—is the main reason SMG’s client retention is second to none, with partnerships lasting 8 years on average, and 50% of new business coming from client referrals.
