What do you like best?
This software does just about everything for you! Though it is comprehensive, it is very much still doable. You can easily access this and learn to navigate it without going nuts trying to figure out what is what!
What do you dislike?
Luckily, in college we used a similar software, it was the free version but because of my experience it made this much easier to use. I fear that people with no experience- may not have an easy time getting this done, nor navigating easily.
What problems are you solving with the product? What benefits have you realized?
Whenever we have an issue we actually refer to How-to's and FAQ, help videos, etc. This provides step by step instructions on how to accomplish and solve a particular issue.