Salesforce B2B Commerce

What do you like best?

Even though it is a old product now, salesforce still provides support for the product.

Too many B2B functionalities are provided with OOTB. Also, now salesforce is slowly rolling out the same product with lightning experience. This new lighnting roll out will be more industry relevant technologies. The robust pricing structure which is one of the most important attribute of b2b business is very easily and efficiently managed using Acount level, Account group level, tier level or product level pricing. CC Admin part of cloudcraze package makes it very easy while onbaording new coutries with different currencies and Languages. One can also manage branding side using CC Admin which does not reuires experts to manage. It is very easy to integrate google analytics to track b2b business vital parameters such as cart conversion rate, click through rate etc.

What do you dislike?

Cloudcraze still works on classic version, and also many of the times, one will have to use legacy technologies such as Handlerbar for custom functionalities. And it is tough to find the resources who work on both frontend and backend part of the cloudcraze. But in some cases for storing of product images and videos customeres might have to go with different content management services such as AWS.

Recommendations to others considering the product:

For new implementations, businesses should consider going with Lightning version instead of Cloudcraze managed package, which reduces the hiring of resources with niche and legacy skills like Handlebar.

What problems are you solving with the product? What benefits have you realized?

Many out of the box functionalities such as Reorder, wishlists, order tracking, Pricing structures (Tier wise, product specific, account group-specific etc), which are very important for B2B implementations. All these functionalities make it easier for implementation of new B2B platforms for businesses.