Odoo Marketing Automation

Languages supported: Arabic, Bulgarian, Catalan, Czech, Danish, German, Greek, English, Estonian, Basque, Persian, Finnish, French, Gujarati, Hebrew, Hindi, Croatian, Hungarian, Indonesian, Italian, Japanese, Georgian, Central Khmer, Korean, Latvian, Lithuanian, Macedonian, Mongolian, Dutch, Norwegian, Polish, Portuguese, Romanian, Russian, Slovak, Slovenian, Spanish, Albanian, Serbian, Swedish, Telugu, Thai, Turkish, Ukrainian, Vietnamese, Chinese (Simplified)

9.6/10 (Expert Score) ★★★★★
Product is rated as #28 in category Marketing Automation Software
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Odoo allows users to easily craft sophisticated end-to-end customer journeys, design engaging email campaigns in minutes, and allows them to seamlessly create automatic (and targeted) marketing campaigns.

That’s right! Odoo has simplified the process entirely, and let’s users fully customize and create automatic (and targeted) marketing campaigns. Simply segment your prospects database to deliver the right message to the right prospect at the right time. Users can also set up advanced marketing workflows centered around your prospects. You can then nurture them efficiently (and effectively) through your sales funnel, 24/7!

With Odoo, you can easily customize your workflows, thanks to their beautiful visual interface. Creating a multi-stage campaign, with several paths, is as simple as two-step campaigns. Add new actions and select “Time Triggers” directly on your workflow.

Users can automate a whole lot more than just emails. Trigger any action you need to streamline your workflow. Create end-to-end customer journeys, and use those workflows to automate tasks, such as: moving a lead forward in the sales funnel, assigning engaged prospects to your sales team, updating a record, and much, much more!

Users can utilize “if/then” actions to perform specific tasks after an email has been opened, clicked, or replied. Talk about marketing automation! You can easily automate your marketing processes with the Odoo Suite of Marketing Apps – they have it all!

Odoo Marketing Automation
Odoo Marketing Automation

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Customer Reviews

Odoo Marketing Automation Reviews

Phil S.

Advanced user of Odoo Marketing Automation
★★★★★
Odoo MA is the most flexible MA platform since Eloqua got bought by Oracle.

What do you like best?

For me and my team, the best part is that we can integrate any other business operation into our MA. We can send automated communications based on billing, project status, TOD, BOM, inventory levels, and anything else we can dream up. With a little bit of configuration Odoo can automate anything around MA.

What do you dislike?

It's different enough that it requires training to use. To get the full power out of it (more power than any other platform) it requires a developer and that you use Odoo for all operations.

Recommendations to others considering the product:

Don't use it as a standalone it's far better if you use CRM, Contact, Sales, and Website all in the same package.

What problems are you solving with the product? What benefits have you realized?

We've got MA that fits directly into our workflows.

Review source: G2.com

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