Mixpanel

Mixpanel helps businesses deeply understand user behavior and drive intelligent action with the leading user analytics solution.

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8.8/10 (Expert Score) ★★★★★
Product is rated as #73 in category Digital Analytics Software
Ease of use
8.1
Support
8.9
Ease of Setup
0.0

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Mixpanel helps companies measure what matters, make decisions fast, and build better products through data. With our powerful, self-serve product analytics solution, teams can easily analyze how and why people engage, convert, and retain—in real-time, across devices—to improve their user experience.

Mixpanel serves over 26,000 companies from different industries around the world, including Expedia, Uber, Ancestry, DocuSign, and Lemonade. Headquartered in San Francisco, Mixpanel has offices in New York, Seattle, Austin, London, Barcelona, and Singapore.

For more information, visit: www.mixpanel.com

Mixpanel
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Customer Reviews

Mixpanel Reviews

Hawra F. A.

Advanced user of Mixpanel
★★★★★
Easy to use once you get the hang of it

What do you like best?

The text or video tutorials provided for each report type. Conveniently located, just scroll down on a blank report and there they are!

I also like the different types of reports and user-friendly design and colours.

What do you dislike?

It can get overwhelming if you're new to it. And especially if you're not used to the format of how things work. Like I didn't know you had to save each report and there's no prompt, unlike for dashboard, so I lost a couple of basic reports like that.

It could also be made more convenient. Like, for retention there's a feature where they'll email you interesting segments when you click it. It could be made more convenient by just having the segments shown right there.

Could also be made more convenient to make a report. A dashboard is great and all, but a report needs text and white space to not overwhelm the audience, so I end up screen snipping each report.

Recommendations to others considering the product:

On the version I am, I can only analyze based on max 3 months, so keep that in mind when deciding what version. You may need to work on how to use data that's over 3 months old (which changes everyday, no less).

Go through the basic tutorials first, which I think is for Insights, then tutorials for different reports if you need to.

What problems are you solving with the product? What benefits have you realized?

Making reports and seeing changes in analytics/stats over different periods.

I like the dashboard feature. I can have all relevant reports (graphs) on one dashboard.

I also like the different types of reports. Insights and funnels are the simplest but flows are fascinating to analyze.

Review source: G2.com

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