Leadfwd

What do you like best?

Some of the functionality is easy to use, sometimes support/account mgt team is responsive. They're trying to get more innovative & release better functionality.

What do you dislike?

Most of the platform has bugs/issues, that don't seem to get resolved quickly and sometimes reoccur. Support & account management is mediocre at best, they lack a good manual or support materials. Data accuracy is very poor, bot analytics inaccurately show email campaign data. And, tying a lead to its actual source is impossible.

Recommendations to others considering the product:

There are other small business marketing automation tools out there, definitely consider them first. INBOX25's API is not open, making it difficult to integrate or push/pull data from. It's not the most user friendly either and is wrought with bugs. The reporting has been awful, bot analytics aren't filtered out of reports & show inaccurate email campaign data and being able to tie a lead to it's actual source is impossible.

What problems are you solving with the product? What benefits have you realized?

Our basic marketing automation needs are met and the integration with our CRM is good, that's about it.