Keyword Tool

What do you like best?

I think this tool is a life savor for everyone that works with SEO or is looking for SEO ideas! I work at an agency and have struggled to come up with the best keywords to target for a client's site. There are so many great recommendations given based on search intent, what people are searching, similar ideas and so much more! You can also localize the results. If you are looking to do more local SEO for specific businesses, Keyword Tool offers recommendations specific to the location you're looking for.

What do you dislike?

I wish there was a better organization of the recommendations that are given. They aren't really organized in the way you would like them to. I think if they had them by categories it would be easier and quicker to run through. I think the search volume feature could be a little better in the sense that it could provide more information in demographics and specific audience information. However that's not really something any tool offers!

Recommendations to others considering the product:

I highly recommend people use them so that way you get more ideas for your business and company website. If you're just starting out or if you're a pro, I recommend utilizing it!

What problems are you solving with the product? What benefits have you realized?

You are given so many ideas with keywords that you can target for both SEO and PPC ideas. It can be a struggle to get started with a lot of keyword research so this is a great way to start to get to know your audience. From there you're able to utilize the tool with search volume benefits and see if it's even worth your time. I've found that what you think isn't necessary worth targeting but opportunities you didn't think of are!