Heap helps those responsible for the digital experience quickly surface blind spots where users struggle or drop off in multi-step digital journeys, so that product and marketing teams know where to make the most impactful improvements to the digital product or website.
– Improve customer experience: Pinpoint exactly where users are struggling and quickly make improvements to the customer experience, ensuring an intuitive, enjoyable user experience.
– Speed time-to-market and optimize the impact of product and business teams: Rather than relying purely on gut instinct, leverage digital engagement data to test hypotheses and answer questions as they arise. With data-driven insights, confidently bring new features & experiences to market.
– Build increasingly valuable features and experiences: Leverage data to build consensus on engineering investments that can be clearly tied to business outcomes.
Kanishk S.
Advanced user of Heap
★★★★★
What do you like best?
I like the simplicity around the platform, mostly around the way things are structured within the application. Love the fact that it auto-captures everything, so I dont have to worry about capturing events rather than just worry about creating hypothesis and research plans of what we want to learn.
What do you dislike?
The reports sometime dont come with the best data or its super muddled. It would be nice for it to show me some trends rather than me having to create a chain of reports and refer back to each other to make a hypothesis. For eg. There should be use cases supported. Like if I open a funnel it should recognize that and maybe tell me what I can do with that data like create a cohort see paths in and out of those funnels etc. etc. Running reports is kind of a pain, where it wont keep it there if I dont save it or it runs each report as a different URL that problem needs to be solved too versions maybe or have a state where its a draft report and not saved?
What problems are you solving with the product? What benefits have you realized?
We're identifying macro patterns in user behaviors, spikes and plunges in tasks that user perform that gives us the data we need to actually dig deeper or make those data informed decisons that push us further along the process much faster than doing regular research. I've realized its a good tool to actual extract those trends but at the same time validate new things that we launch and using the auto-capture feature go back and compare it against the older data we have.
Review source: G2.com
