Criteo Audience Match

Criteo Audience Match is a flexible customer targeting solution that delivers high match rates. It enables you to accurately target and re-engage your customer base with dynamic paid display ads across web, mobile browsers, and apps.

Languages supported: German, English, French, Italian, Japanese, Korean, Portuguese, Russian, Spanish

7.0/10 (Expert Score) ★★★★★
Product is rated as #73 in category Display Advertising Software
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Transform more customers into active shoppers.

Accurately target and effectively re-engage more customers with dynamic ads across web, mobile browsers, and apps, going beyond the confines of walled gardens. Designed to perfectly complement Criteo Dynamic Retargeting and powered by the same market-leading machine learning, Criteo Audience Match drives sales against diverse marketing objectives from promoting seasonal offers to engaging lapsed users to bringing offline buyers online.

How Criteo Audience Match works for you:

– Capitalize on industry-leading match rates of over 60% by linking with our global, shopper-focused Criteo Shopper Graph
– Gain the broadest reach and visibility across web, mobile browser and apps, thanks to our direct relationships with thousands of premium publishers and partners globally
– Boost engagement through patent-pending Kinetic Design, dynamically tailoring the ad’s visual design to each shopper’s taste while ensuring brand consistency and compliance with consumer-friendly formats from Coalition for Better Ads
– Improve customer experience and cross-campaign optimization by perfectly synchronizing with Criteo Dynamic Retargeting campaigns
– Track performance with real-time campaign reports
– Rest assured that your data is maintained with the highest levels of security and privacy, following industry best practices, standards and regulations, including GDPR

Criteo Audience Match
Criteo Audience Match

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Customer Reviews

Criteo Audience Match Reviews

Shawn P.

Advanced user of Criteo Audience Match
★★★★★
Great assist to scale match

What do you like best?

I liked the security Cretio offers against others like steelhouse or adroll. - they each have their place, but I have suggested Cretio a few times, I've used quite a few tools and the remarketing and prospecting features have been great to get qualified people through the door and help scale our efforts.

What do you dislike?

The security of Cretio and matching comes with a carve-out here, when I first started I was under the impression I could have the prospecting tool dig up various new leads and help deliver ads to them. I was sceptical about the accuracy, I was a bit right. When I started the tool's network can't really begin working for you if your site traffic is relatively low. I worked on implementing a tool at a luxury brand, but because the cost of the product was niche and traffic was minimal we couldn't deploy and had to search for an alternative solution.

What problems are you solving with the product? What benefits have you realized?

When I was looking to scale my paid media efforts in both prospecting and remarketing I knew I couldn't handle it the way I was previously (manually). Cretio is great tool to automate what you are already doing and to scale it up.

Review source: G2.com

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