Best Marketing Automation Software in 2024

9.0

★★★★★

ActiveDEMAND

The ActiveDEMAND integrated marketing platform is scalable and powerful. The call tracking does more than simply track calls, the small business marketer package has everything you need: email, landing pages, social and full dynamic content and the Marketing Agency Portal is designed specifically for multi-client account management.

Excellent value - User in Retail

Ease of use

7.6

Support

9.0

Ease of Setup

7.3

Languages supported: Danish, English, French, Dutch

Platforms: Mac, Win, Linux

Price: $$$$$

Business Size: 1

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9.4

★★★★★

Lead Liaison

Lead Liaison platform helps companies attract, convert and close leads.

Amazing MA/CRM and Customer Service - Bill M.

Ease of use

8.5

Support

9.6

Ease of Setup

8.8

Languages supported: English

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7.8

★★★★★

Acquia Marketing Cloud

Acquia Marketing Cloud unifies content and customer data into one tool so organizations can deliver in-context, personalized experiences across channels and devices to drive engagement, conversions, and loyalty.

Strong solution to many problems - Jim Y.

Ease of use

6.7

Support

7.6

Ease of Setup

7.0

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9.2

★★★★★

Klaviyo

Klaviyo is a marketing automation platform. Powered by data, built for ecommerce and web businesses.

Email Marketing: Klaviyo gets the job done! - Aaryck E.

Ease of use

8.7

Support

9.6

Ease of Setup

0.0

Languages supported: German, English, Finnish, French, Italian, Japanese, Dutch, Portuguese, Romanian, Russian, Spanish, Turkish, Vietnamese, Chinese (Simplified)

Platforms: Mac, Win, Linux

Price: $$$$$

Business Size: 1

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9.4

★★★★★

eSputnik

eSputnik is a web-based marketing automation service designed to allow users to manage cross-channel messaging campaigns via Email, SMS, Web Push, Viber and other instant messengers.

Perfect Email Service Provider - Leo Y.

Ease of use

9.1

Support

9.6

Ease of Setup

9.2

Languages supported: English, Russian, Ukrainian

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9.4

★★★★★

InTouch CRM

CRM, sales and marketing automation tool for small to medium businesses

In touch with your customer audience. - Elizbath J.

Ease of use

Support

Ease of Setup

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8.0

★★★★★

Appier AIQUA

The AIQUA customer engagement platform leverages AI to help marketers better understand their audience's specific needs. AIQUA identifies each customer's unique interests both inside and outside of your app or website. Marketers can precisely segment audiences based on what they need and want; map users across multiple devices to identify via which screen and channel to reach them; develop the most effective campaigns across the most engaging ...

A tool which is suitable for non-IT background marketers - Shi Yee T.

Ease of use

Support

Ease of Setup

Languages supported: English, Japanese, Korean, Chinese (Traditional)

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7.4

★★★★★

XMPie

XMPie provides software solutions for variable data printing, integrated cross-media campaigns, web-to-print and marketing automation.

Best Web To Print Service Out There - Adam B.

Ease of use

6.0

Support

7.9

Ease of Setup

0.0

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7.0

★★★★★

Jumplead

Jumplead is an inbound and marketing automation service designed to help turn visitors into customers.

inbound marketing strategy and campaigns - Berona B.

Ease of use

Support

Ease of Setup

Languages supported: German, English, French, Portuguese, Spanish

Platforms: Mac, Win, Linux

Price: $$$$$

Business Size: 1

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6.8

★★★★★

Alterian Real-Time CX Platform

Campaign Manager is a customer experience orchestration tool that enables Adaptive Marketers to automate a consistently relevant adaptive customer experience by simultaneously utilizing the latest state of each customer relationship across multiple campaigns and channels.

Alterian Real-Time CX Platform is easy to use. - Nalie L.

Ease of use

Support

Ease of Setup

Languages supported: English

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10.0

★★★★★

ActiveTrail

ActiveTrail is a turnkey automated communications platform for email and SMS campaigns, offering a broad array of tools that can be utilized for effective online marketing. The software suite allows you to generate professional sign-up forms, newsletters, and landing pages, while also allowing you to send automatic emails and text messages as part of your marketing campaigns. Additionally, ActiveTrail hosts many other useful features, ranging ...

Easy to use, feature-packed email marketing program - Scott R.

Ease of use

10.0

Support

9.4

Ease of Setup

0.0

Platforms: Mac, Win, Linux

Price: $$$$$

Business Size: 1

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9.6

★★★★★

Sendlane

Sendlane gives the power to control which emails subscribers and customers receive based on their actions.

I'v used many email senders before, Sendlane far exceeds them all - Anthony D.

Ease of use

9.2

Support

9.8

Ease of Setup

9.0

Languages supported: English

Platforms: Mac, Win, Linux

Price: $$$$$

Business Size: 1

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8.8

★★★★★

Mailchimp All-in-One Marketing Platform

Turn audience insights into personalized marketing with a platform that gets smarter over time.

Mailchimp a one stop solution for email marketing - Ritwik J.

Ease of use

8.7

Support

8.7

Ease of Setup

9.5

Languages supported: Afrikaans, Arabic, Belarusian, Bulgarian, Catalan, Czech, Danish, German, Greek, English, Estonian, Finnish, French, Irish, Hebrew, Hindi, Croatian, Hungarian, Indonesian, Icelandic, Italian, Japanese, Central Khmer, Korean, Latvian, Lithuanian, Macedonian, Malay, Dutch, Norwegian, Polish, Portuguese, Romanian, Russian, Slovak, Slovenian, Spanish, Serbian, Swahili, Swedish, Tamil, Thai, Turkish, Ukrainian, Vietnamese, Chinese (Simplified), Chinese (Traditional), Maltese

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8.8

★★★★★

Leadfwd

Leadfwd is an automated social and email marketing solution.

OK SMB Marketing Automation tool-wrought with issues - User in Computer Software

Ease of use

8.1

Support

9.0

Ease of Setup

0.0

Languages supported: English

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8.8

★★★★★

vcita

The vcita platform redefines small business by empowering online visitors to engage, driving more opportunities from the web, mobile, email and social.

The system is extensive and manages to increase and attract customers! - Steve J.

Ease of use

8.8

Support

8.9

Ease of Setup

8.6

Languages supported: German, English, French, Hebrew, Polish, Portuguese, Russian, Spanish

Platforms: Mac, Win, Linux

Price: $$$$$

Business Size: 1

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9.2

★★★★★

ExpertSender

ExpertSender is a marketing hub for publishers and ecommerce brands.

ExpertSender is an application that executes high quality marketing campaigns - User in Entertainment

Ease of use

8.7

Support

9.6

Ease of Setup

8.9

Languages supported: English, French, Polish, Portuguese, Russian, Spanish, Chinese (Simplified)

Platforms: Mac, Win, Linux

Price: $$$$$

Business Size: 1

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8.8

★★★★★

Zaius

Activated Customer Data Platform that stitches together user data for a unified view of your customers. Zaius enriches your data with data science-driven customer insights that empower you to design relevant, personalized, and customer-centric omnichannel experiences across your marketing, services, and merchandising.

Deep insights and responsive support team. - Ryan K.

Ease of use

8.3

Support

9.1

Ease of Setup

6.7

Languages supported: English

Platforms: Mac, Win, Linux

Price: $$$$$

Business Size: 1

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8.8

★★★★★

Drip

Drip is a marketing automation tool that allows user to craft every interaction with leads, trial users and customers like an artisan, send custom emails based on user behavior and automate marketing for a fraction of the price of the major players.

Fantastic platform but slow support - Suganthan M.

Ease of use

8.4

Support

8.8

Ease of Setup

7.2

Languages supported: English

Platforms: Mac, Win, Linux

Price: $$$$$

Business Size: 1

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8.6

★★★★★

dotdigital Engagement Cloud

Email marketing software and marketing automation for SMEs, retailers, and big brands.

An easy to use software where you can send automated email campaigns to a large number of people. - Ceri T.

Ease of use

8.6

Support

8.4

Ease of Setup

7.7

Languages supported: German, English, Finnish, French, Hungarian, Italian, Dutch, Norwegian, Polish, Portuguese, Slovak, Spanish, Swedish, Turkish, Chinese (Simplified)

Platforms: Mac, Win, Linux

Price: $$$$$

Business Size: 0

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9.0

★★★★★

Mothernode

Mothernode offers small and medium business CRM and ERP solutions; sales force automation, sales management, marketing automation, analytics and key performance indicators (KPIs), accounting integration and more.

An all-in-one platform to carry out your CRM operations effectively. - User in Automotive

Ease of use

9.3

Support

8.8

Ease of Setup

9.4

Languages supported: English

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8.6

★★★★★

eTrigue

eTrigue provides easy-to-use demand generation capabilities. Drive revenue more quickly.

Best Bang For The Buck. - Administrator in Marketing and Advertising

Ease of use

8.8

Support

8.4

Ease of Setup

9.3

Languages supported: German, English, French, Italian, Japanese, Dutch, Portuguese, Romanian, Spanish, Chinese (Simplified)

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9.8

★★★★★

Simplero

Simplero empowers leaders to build communities that change the world.

Great Partner for a Solo Heart-Based Entrepreneur - Vilhelm K.

Ease of use

Support

Ease of Setup

Languages supported: Danish, English, Norwegian, Spanish

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8.8

★★★★★

Resulticks

Resulticks is marketing automation redefined and realized. Everything you need to create, manage, track, and report on campaigns across multiple channels in a single cloud-based platform.

Resulticks a potential system! - Daniel O.

Ease of use

Support

Ease of Setup

Languages supported: English

Platforms: Mac, Win, Linux

Price: $$$$$

Business Size: 0

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8.6

★★★★★

Nielsen Marketing Cloud

Nielsen provides analytics, planning, and insights into your marketing data as well as access to Nielsen's data.

Nielsen Marketing Cloud is easy to use. - Emma S.

Ease of use

Support

Ease of Setup

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7.6

★★★★★

MarketingLeo

Marketing Leo is a B2B and E-Commerce omnichannel marketing cloud designed for all modern marketing needs.

MarketingLeo Review - User in Marketing and Advertising

Ease of use

Support

Ease of Setup

Languages supported: English

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9.8

★★★★★

Upsales Sales and Marketing Platform

Upsales is a SaaS (Software-as-a-Service) designed to help B2B-companies drive sales and attract new customers.

Excellent Tool for Sales and Account Management - Magnus V.

Ease of use

9.4

Support

9.9

Ease of Setup

9.0

Languages supported: Danish, German, English, Finnish, Dutch, Norwegian, Swedish

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9.8

★★★★★

Aritic PinPoint

Aritic is an all-in-one marketing automation software platform for digital marketing team or SMBs. It helps to build relationship with leads, automate marketing campaigns and convert leads to paying customers easily.

Aritic PinPoint is a complete -stack marketing automation instrument. - Stephny M.

Ease of use

9.8

Support

9.7

Ease of Setup

8.9

Languages supported: English, French, Hebrew, Portuguese, Spanish

Platforms: Mac, Win, Linux

Price: $$$$$

Business Size: 1

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9.0

★★★★★

Autopilot

Autopilot is easy and visual marketing software for automating the customer journey. Marketers use Autopilot to acquire, nurture and grow leads into customers with personalized email, in-app messages, SMS, and postcards.

Great and user-friendly marketing automation platform - Michael A.

Ease of use

8.9

Support

9.1

Ease of Setup

9.0

Languages supported: English

Platforms: Mac, Win, Linux

Price: $$$$$

Business Size: 1

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7.8

★★★★★

Act!

Act! makes it easy for businesses to grow, delivering proven CRM and powerful Marketing Automation—the ultimate toolset. The Act! portfolio also includes Act! 365, purpose-built for MicrosoftВ® Office 365 users looking for simple CRM with integrated email marketing. For over 30 years, Act! has been a pioneer in the small & midsized business software market and today offers the rich functionality, unparalleled flexibility, and exceptional value ...

Lots of Data -- A Little Overwhelming - Scott M.

Ease of use

7.9

Support

7.4

Ease of Setup

0.0

Languages supported: German, English, French

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9.0

★★★★★

Right On Interactive

Right On Interactive marketing automation aggregates data, automates campaigns, scores profile and engagement, and graphically shows customer lifecycle.

Incredible service for about six years from Right On Interactive - Mark S.

Ease of use

8.2

Support

9.3

Ease of Setup

8.0

Languages supported: English

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