Bing Ads

What do you like best?

I love what Microsoft has recently done with Bing Ads (intergrating it with Microsoft Ads), giving it a new network to advertise with Microsoft's Entire platform. I especially love that the PPC Campaigns are cheaper with Bing Ads allowing us to capture a higher audience with a smaller budget compared to the other advertising platforms we use.

What do you dislike?

I recently haven't found anything i dislike about the platform. However I do think the platform is very confusing to navigate through.

Recommendations to others considering the product:

If you're considering using Bing, you found a hidden gold mind. A lot of advertising networks avoid this platform due to low traffic, allowing you to capture the same leads for a cheaper price compared to google.

What problems are you solving with the product? What benefits have you realized?

With Bing Ads, we're able to advertise to people searching for our services on Bing, getting the first placing at the top of the search engine on specific keywords. We have found Bing Ads to be on par with it's competitors allowing us to capture the same results at a cheaper price. However there is far less traffic on these ppc campaigns.